Brand Corporate Identity: Final Compilation & Reflection
WEEK 01 - WEEK 13 (30/08/2022 - 25/11/2022)
Adena Tan Sue Lynn (0345769)
/ Bachelor of Design (Honours) in Creative Media
Brand Corporate
Identity
Final Compilation & Reflection
DIRECTORY
INSTRUCTIONS
Task 01: Breaking Brand
Task 02: Logo
Task 03: Brand & Positioning
Task 04: Brand Guideline
FINAL SUBMISSION
Task 01: Breaking Brand
Week 01 - Week 03 (30/08/2022 - 13/09/2022)
Estimated Hours: 7 Hours
Task 02: Logo
Week 01 - Week 07 (30/08/2022 - 11/10/2022)
Estimated Hours
Task 02(A): 5 Hours
Task 02 (B): 20 Hours
Task 03: Brand & Positioning
Week 07 - Week 10 (11/10/2022 - 04/11/2022)
Estimated Hours: 45 Hours
Stationary
Digital Presence
Environmental Graphics
Task 04: Brand Guideline
Week 09 - Week 13 (25/10/2022 - 25/11/2022)
Estimated Hours: 30 Hours
REFLECTION
Experience
This class was really more fun and interesting than I had thought beforehand. When I heard Brand Corporate Identity, I truly had no idea what it would entail, and thought it would just be a module about business. However, I was pleasantly surprised that we got the truly fun part of a brand. (hehe.. I'm a designer, you can't fault me!) I think that since we were given the freedom to design our own brand, with our own set of rules, it made it even better. Would I have been asked for any other way to learn how to build a brand's identity? Probably not. I think it was helpful to have been able to learn how to build a brand's identity from the ground up, with our own inspirations and passions, rather than assigning a brand idea. So, you can say that I was highly satisfied by this class! I am very grateful to have been led by Ms Lilian who was able to guide me when I felt lost, and helped me find the best way to structure Sobuya.
Observations
Through this module, I was able to observe many brands' styles, and try to learn how each one of them was done and how each element correlates to the brand's final identity. I definitely look at brands & their logos now, with admiration and wonder as to what went on in the designer's head to create such a look. I also had to constantly keep an eye out for my own work, as I was eager to maintain the look of Sobuya to be consistent throughout the different applications. While I knew I had to be consistent, it is easier said than done in order to prevent it from looking too mismatched or too out of place.
Findings
