Creative Brand Strategy: Final Compilation & Reflection
WEEK 01 - WEEK 13 (04/04/2023 - 27/06/2023)
Adena Tan Sue Lynn (0345769) / Bachelor of Design (Honours) in Creative Media
Creative Brand Strategy
Final Compilation & Reflection
DIRECTORY
INSTRUCTIONS
Task 01: Case Study & Campaign Proposal
Task 02: Ideation & Design Direction
Task 03: Campaign Branding
FINAL SUBMISSION
Task 01: Case Study & Campaign Proposal
Week 01 - Week 04 (04/04/2023 - 25/04/2023)
Estimated Hours:
- Task 01(A) - Case Study: 5 Hours
- Task 01 (B) - Campaign Proposal: 7 Hours
Task 01(A): Case Study
Task 01(B): Campaign Proposal
Task 02: Ideation & Design Direction
Week 04 - Week 06 (25/04/2023 - 09/05/2023)
Estimated Hours: 10 Hours
Task 03: Campaign Branding
Week 06 - Week 13 (09/05/2023 - 25/06/2023)
Estimated Hours: 70 Hours
Figure 2.1.1 Final Compilation Slides, Link
REFLECTION
Experience
I would say this module was very insightful and eye opening to me as an individual. My mental health and creativity didn't go hand in hand for a majority of the third task's timeframe which sucked incredibly. However, I think a lot of things served as a wake up call to try and focus on myself and the work I wanted to create; my anxiety and the support & guidance I received from the people around me. To be honest, for Task 03, my work wasn't the best until after Week 10's feedback session, where I really had to sit down and reflect. It was scary for me, as I really did feel like a lost sheep. While I do believe this module has taught me greatly about building a campaign, it has also taught me many valuable lessons as to how I handle my work and juggle my life struggles.
Observations
This module definitely taught me to observe and analyse more. Whenever I felt I could improve on something but didn't know how, I looked for references. While I did look at hundreds of designs, I found that my time was best spent looking at the designs I like, and figuring out what makes them so likeable, so unique. It allowed me to branch out of my usual style and try something new, eager for more experimentation. I was able to look and think, rather than just blankly staring and hoping for inspiration to come to me.
Findings
For this module, I found out the different ways a campaign can be built. I would say that it is completely different from building a brand like in the last semester. In my previous semester, I noted that I would not be afraid of experimenting with styles, but this semester, I feared deeply. However, I noticed that I felt a bit more at ease when I could look at how different campaigns were built, and then look at them with a clearer mind. I would say I did learn a lot, due to the planning process and the campaign's branding being a way of me using my brain when I felt like I was stuck creatively. Despite my slowness, I would say the planning I did really benefit me when I was panicking over my designs. I noticed I didn't feel as lost or as impulsive as I was during Brand Corporate Identity. Thus, I think I have found a new way to help me boost my productivity whilst designing that will be sure to benefit me in the long run.
