Design Research Methodology: Primary Data Research
WEEK 08 - WEEK 11 (16/05/2022 - 12/06/2022)
Adena Tan Sue Lynn (0345769) / Bachelor of Design (Honours) in Creative Media
Design Research Methodology
Primary Data Research
DIRECTORY
INSTRUCTIONS
To showcase my progress, I think it might be fitting to show you my draft first, as it is pretty clear how much it holds my overall thought process!
After showcasing the above to Dr Jinchi, I started formatting my Google Form.
After I gathered enough responses, I started to simplify the responses:
After everything, I started writing and compiling everything. Below is my final:
FEEDBACK
Week 09 - 21/05/2022
When conducting the survey, I was reminded to be careful to identify the products first. For example. the trends in perfume packaging may not relate to food packaging trends. When doing research method, I am required to indicate/select the type of packaging included in the survey.
Dr Jinchi advised me on some parts of my justification. Firstly, she advised to add a line at the end of introduction, with something along the lines of ""You can allow for qualitative answers with open ended questions"". This is because with open ended questions, it allows participants to state their opinions. Thus, I was also reminded to be careful with the balance of the type of questions. In my second paragraph, I was advised to add how the survey will be relevant for my research topic. as the current one only has a general outlook with no personalised advantages. For my third paragraph, I was advised to state generally that "Internet connection may not be an issue as our research are normally in areas where there is internet connection". Dr Jinchi said my final paragraph is commendable as not many students have added a detail like that before.
For my design research, for designers, I was advised to think if I want to have it open to designers in general, but it depends on the questions chosen. Consider it, but the current rationalisation is well done. Next, I was advised to decide and look at different package design of products. I was also reminded to not forget that I am looking at trends and to remember that my work will carry on to my next semester in dissertation.
As a class, we were reminded that our surveys require 80-100 responses. We were also advised to design carefully so that they are guided (semi-structured). Not too wild where they can put anything and drastically affect the data, but nothing too tight where they can't express their opinions and thoughts. Furthermore, it was mentioned that each question needs to be justified. Dr Jinchi also mentioned to add her as a collaborator after creating the survey. Additionally, it was reminded that if the questions have a multiple choice answer, ensure that answers are not plucked from the air, but comes from research of people's opinions. This will show where the information is obtained.
Week 10 - 02/06/2022
"For my feedback this week, Dr Jinchi advised me on how to word my questions better to avoid confusing my participants. She also corrected my grammar mistakes
Other than that, I was advised to cut off Question 12(a) as it was repetitive of Question 11(a).
Week 12 - 16/06/2022
In compilation for Assignment 3, you can highlight the common answers, but all answers must be shown.
Dr Jinchi notified me that it was possible to lay out data and then write a small paragraph (for the general questions).
REFLECTION
Overall, I was quite nervous doing this assignment. I really wanted at least 80 participants, which I think led to me spreading the form all over the internet, where I could! However, I'm quite pleased that I was able to get as many as I did as I only expected to get 80.
