Digital Photography & Imaging: Week 06

WEEK 06 (27/09/2021)
Adena Tan Sue Lynn (0345769)
Bachelor of Design (Honours) in Creative Media
Digital Photography & Imaging 

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Lecture

Week 06 (27/09/2021)

Definition of Public Service Announcement (PSA)

A message in the public interest disseminated without charge. It has the objective of raising awareness & changing public attitudes & behaviour towards a social issue.

After narrowing down the scope of your idea, you can start:

1. Researching your topic
   a) Study & gather all related information
   b) Write a summary about your topic
   c) Highlight the key points of the summary
   d) Define the title, slogan, details & call for action
   
   
2. Defining your concept
   a) Create a section for each content
   b) Sketch your mock up poster
   c) Fill in the details
   + Decide on idea & approach with the intention of delivering a strong impression & evoking the viewers' feelings
   
   
3. Developing your design projects
   a) Visualize your idea & concept into sketches
   b) Draft the digital poster based on the sketch
   c) Develop the composition techniques using Digital Photography & Graphic Design
   d) Apply colour, typography, textures & effects
   e) Finalize with colour correction

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Practical

Recolouring Black & White

After watching Mr Faizul's demo as well as Mr Martin's video, I tried my hand at recolouring the black & white image provided. Below is the original photo.

Figure 2.1.1 Original photo

Then, I started with colouring. Firstly, I focused on the eyes. The hex colour code I used is: #89cc9c & I used the overlay function on the layer.

Figure 2.1.2 Colouring eyes

Second, I coloured the skin. I first had some trouble deciding on a proper colour for the skin, but I ended up using the hex colour code: #fdddcc and I used the multiply function.

Figure 2.1.3 Colouring skin

Third, I decided to colour the lips. Like the skin, I had some trouble finding the proper colour as I wanted it to look more 'natural' than like he was wearing lipstick. The hex colour code I decided on is: #ffbcc7 with the multiply function

Figure 2.1.4 Colouring lips

Fourth, I coloured his hair. I wanted a more colourful colour, so I chose the colour: #ad98ff. I used the soft light feature as I thought it best suit his hair.

Figure 2.1.5 Colouring hair

Then, I coloured his jacket. I chose the hex colour code: #abe3ff and used the multiply layer.

Figure 2.1.6 Colouring jacket

Finally, I coloured the background. I used the colour code: #ff97a4 and also used the multiply layer.

Figure 2.1.7 Colouring background

Below is the final product, but without the original photo. I honestly found it quite scary, but it was so interesting to see how putting down the colours can recolour the black & white photo.

Figure 2.1.8 Final colouring

Below is the final product. 

Figure 2.1.9 Final Product